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edCetra Training is a leading Toronto-based learning services provider, focused on the design and development of customized eLearning and mLearning programs, and specializes in single sourcing of content. EdCetra is the brainchild of Reuben Tozman – a prominent figure in the learning industry, known for his many contributions to the field of instructional design and eLearning technology, and a published author of many industry articles and, most recently, his own book titled Learning on Demand: How the Evolution of the Web Is Shaping the Future of Learning. In his book, Reuben offers insight into the future direction of digital learning, particularly the explosive growth of its mLearning branch, and shares his views on the vast possibilities afforded by the latest technological advancements to today’s instructional designers as well as organizations undertaking eLearning and mLearning initiatives.

Reuben has been practicing what he preaches for 15 years – embracing the customized-solution approach to digital learning at his company edCetra Training by designing and developing engaging, relevant and effective eLearning and mLearning products built to each client’s unique specifications. On the services front, edCetra does content development, software development and consulting for enterprising organizations requiring comprehensive online training and education applications. Recognizing the diverse needs of its customers in the ever-changing learning landscape, edCetra Training responds with continuous evolution of its product and service offerings.

EdCetra’s continued exploration of the outer boundaries of education, performance management, and technology allows it to provide its clients with fresh ideas and innovative solutions, while still being able to service traditional models for learning and performance management across different languages, cultures and age groups.